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   下午参加上海站长们在一起探讨SNS的聚会,很OPEN的交流,大家谈到的内容石安觉得有些价值,主要三部分:一、什么是SNS;二、为什么上SNS;三、SNS怎么赚钱。其中不乏真知灼见和前瞻性的观点。

 

什么是SNS?
    SNS是什么?三点:一是聚集人气的平台。二是需求细分的工具。比如开心网是为了看朋友在做什么,或者在现实满足不了的需求通过SNS来满足。三是网络落地的渠道。

    SNS是一种人际关系管理工具,最好还是通过线下的认识,然后确认是否在同一个平台,是否可以进行资源交换。
    SNS的六度理论已经过时。现在的SNS可以理解为一种网站类型,就象以前的论坛一样。SNS应该更多是一种平台,有可能超越GOOGLE的平台。
    SNS的六度理论,其实不一定是人认识人,比如易物网通过人与人交换东西来达到利益优化也可以是SNS六度理论的一种应用。
    SNS是建立在熟人之间,而不是生面孔之间的。如果有个后台支持,比如同一个主题,共同性质的人在一起通过多次交流,平台的人脉广度可以。让人比较安全的情况下扩展开来。
    SNS的业务模式中,需要线上线下相结合,比如有专门做主题线下活动的企业,当他们需要拉人来参加活动时,就可以通过SNS平台做推广。因为单一企业没认识那么多人,但可以在SNS上做宣传比如投票等等,把目标人群聚集起来。
    SNS在于帮助人与人之间产生更大范围的发散性交友和交流,但目前没有太多被验证的商业应用。
    对中小企业来说,如果做SNS,就得马上想好赢利模式。很多中小网站,坚持一段时间,有流量了,但没有好的赚钱模式,还是倒了。如果等风投的钱进来或者想找融资,很难。
    SNS跟C2C结合会有一个很好的前景。SNS的口碑传播可以帮C2C更成功。目前的C2C的口碑传播更多还是通过买家评价,但SNS不一样,可以做朋友的评价,信任度好,也更高效。另外,SNS还可以投放更精确的广告。
    现在的校内网或开心网虽然有很大的用户数,但用户粘度不够。用户进来一开始是因为有好奇心,但时间长了这些SNS网站没办法把他们粘合在一起。
    垂直SNS更可能赢利,在垂直SNS网站里的用户会有更多的共同兴趣点。

 

为什么上SNS?
    很多人上SNS目的并不明确。往往是跟风,别人上我也上。国内SNS发展到一定阶段都会有个问题:用户在SNS上做什么?有什么价值体现出来?
    观点A:中小站长不适合做SNS。SNS的特点是去核心化,它是个多元化的平台,需要有足够多的流量和用户才会有价值。如果影响力不大,很难去影响客户,而中小站点不能形成大的影响力,很难产生商业价值。举个例子,www.591party.com一家做线下活动的网站,每次活动可以拉到三四百号人来参加,是上海线下活动做得比较好的。它如果让网站里的网友自发来组织活动,规模要小得多,也不容易组织起来,影响力很有限。所以他们只允许网站自己来组织活动,这样可以有更大的影响力。这是一个例子,来说明SNS需要做大才有价值,SNS在去核心化后的影响非常有限,而中小企业SNS很难做到大的商业价值。
    观点B:中小企业可以做SNS。关键在于评估每个客户的获得成本。中小企业的SNS平台可以做个新功能,比如搞个游戏,让18-45岁的女性去填个表,网站可以很快得到这个年龄段的相关资料和消费习惯,并利用它去跟女性B2C网站进行合作。SNS把这部分流量去跟网站合作,从而赚钱。所以说,中小网站SNS是可以做的。但需要细分,并跟赚钱的应用结合起来。
    互联网是一个开放的平台,比如建站,不一定自己开发自己做,象做传统项目一样操作。完全可以利用大平台的资源来做自己的小平台。比如直接去网上下一个源码,能改就改,不能改找人改或者用威客花200元让人改一下,建自己的SNS站,这很容易做到。
    目前和FACEBOOK唯一接近是开心网。在国内比较早的是校内网,实现了去找我们的同学的目的,但校内网和FACKBOOK的本质是完全不一样的,校内只是抄了其外表。
    开心网靠插件来吸引用户,如果没这些插件,这个网站就没有了价值。
    Myspace,在国内叫聚友网,是全新的模式,是完全的BLOG性质。上聚友的人,其实不是找朋友,也不是玩插件,而是去看新闻,看资料。这也是他们在国外能和FACEBOOK同时并存的原因。
    日本的www.mixi.jp为什么非常赚钱?值得研究。
    对用户来说,先是考虑我想干什么?然后他会通过搜索、IM加深了解,再通过SNS落实到现实中。
中小站长要玩SNS不适合,社会化电子商务比较可行。电子商务加SNS应用,越大型创造商业价值越大。
国外一些好的SNS网站。比如美国硅谷的一些可以去研究。比如
www.Kaboodle.com 它不涉及到营收,作为比较公正的平台,建立在人群对商品的评价。比如www.Thisnext.com ,还有中国的怪兽网、贝壳网等。

 

SNS怎么赚钱?
    SNS要赚钱,要有好的用户量和用户粘度,否则SNS的价值不大。
    自己做SNS平台赚钱很难。首先有两个问题要解决:一是口碑营销。二是社会圈子。口碑在SNS传播很困难,因为一没有动力,二没有更好的渠道。圈子对SNS平台很重要,比如MYSPACE,前期是通过乐队的FANS起来的,FACEBOOK则是通过同学录做起来的,开心网通过乐趣起来的,但没有商业在里面。
    开心网上的上海白领篮球俱乐部的模式可以参考。这家俱乐部的目的是通过开心网开展线下活动。在开心网上不到一个月已经有1600人的会员数,然后开展线下活动和实现赢利。但这个俱乐部并不是通过线下AA和场地收费等赚钱,而是通过买卖体育用品赚钱,比如耐克的产品,如团队服装。销售方式是现场购买,或者订购。比如通过其他通讯方式进行团购等等。这个发起人在开心网上加了所有跟篮球有关的圈子,并由一个汉莎航空的空姐做为形象代言人,作为俱乐部的头像,回报是送个给女孩一辆虚拟的奔驰车。他说,如果开心网有C2C平台,他会在上面开个网店,利用其口碑传播来做自己的产品。
    校内网和开心网的收入来源主要是卖虚拟物品和广告。
    www.wangqiuquan.com的朋友认为SNS与B2C可以进行结合。比如做全国性网球赛事,可以拿到内部折扣,然后借助SNS平台做销售。自己建设一个B2C网站,通过线下资源,搞网球约战等活动,也可以找到品牌赞助,都可以是赚钱的方法。
    SNS给我们创建了一个更好的平台,可以很容易跟细分人群进行接触。比如西祠胡同中的一些个人版块,比如招聘,会有人愿意花200元申请文章置顶。所以SNS其实是可以赚钱的。
目前SNS平台很重要的赢利方式是跟电子商务相结合。这跟石安《国内SNS网站的现状和盈利状况》一文中的观点相合。因为电子商务能迅速卖出东西,然后赚钱。而电子商务网站的顾客产生订单率最高的是朋友介绍,这和SNS有相通的地方。
    SNS是一个在线的操作系统。广告不是主要的盈利模式。一个赚钱思路是SNS网站可以开放很多接口,和一些行业网站相结合,比如把大众点评网接上去,SNS网站可以赚其中的差价或分成。在将来产生忠诚用户后,开始收费。象淘宝承诺三年不收费的模式。
    做SNS的创业,最缺的不是钱,而是朋友。
    对SNS网站来说,当把用户的专一性聚合起来,就能出现其商业价值。校内网、开心网的商业价值是很低的,他们做SNS关键不是考虑赚多少钱,而是去投资方那圈多少钱,这和我们说的赚钱的SNS是不一样的模式。那他们为什么还是做?这就象博客网一样,虽然网站倒了,但个人是赚钱的。
    对个人来说,为了SNS做SNS,是没有必要的。比如落伍者网站,它有47万用户,但也做不起来,只是大家玩玩的平台。草根站长还是考虑更现实的,考虑怎么活。因为你盘子不大,你没钱烧。
    QQ其实是一个很好的SNS平台,一个做家居产品的朋友,把产品放在QQ群里推广,同样每个月可做到几万元。
    另一个可能赚钱的SNS模式是垂直SNS加高质量线下行为。高质量线下行为是指更容易产生商业价值的,比如做体育产品,体育是人群性的,线下的价值就非常高,可以通过SNS实现商业价值。但看书就不行,看书这样的线下行为只是个人的,就不大会去SNS上去找,上去往往也只需要去讨论而已,难有实际的商业行为,买书会去电子商务网站,但不会到SNS社区去找。
    目前SNS已经有些收费模式。一是广告,也是主流的互联网盈利模式。二是跟电子商务结合的模式。通过SNS平台,细分出人群,进行电子商务。包括跟行业网站结合,进行收入分成。三是APP加载应用。APP本身难赢利,通过里面的某些方式如道具来盈利,如51.COM的做法。
    能赚钱的SNS的做法:一要有真实性,在平台上提供真人资料。二是实用性。比如丁丁地图,能实实在在给人们消费带来便利。二是有效性。比如英语SNS。你用了平台上的软件,可以帮助你提高英语考试成绩。四合理的市场营销,包括让利营销、网站联盟等等。
    APP本身也可以产生盈利,虽然从SNS平台本身赚钱很难,但只要用的人足够多,就可以去和广告商谈合作,赚广告商的钱。
    另外,SNS更可能是产生间接的经济效益。比如591Party,它有十几个活动联盟网站,一个活动给每个网站包销20张票。线上线下结合,线上SNS是用来维护关系,而不是创造关系。魔时是他们的合作方之一,也主要是做活动,网站也有SNS的功能。另外,他们向大的品牌公司收费。
    SNS只是一个表现形式,一个功能。QQ是最大的SNS。POLO车上市时分别在QQ、MSN、猫扑在做推广,包括写博客、拍照片、线下活动等等。结果证明QQ的效果最好。对中小网站或者个人来说,通过QQ推广可以真正帮助到你,可以实现很大的商业利益。
    任何人可做SNS。而SNS的赚钱有两种思路,一是社会效益,二是经济效益。比如通过网站结识同行、扩大影响来产生间接经济效益。
    将来SNS,跟BBS一样,任何网站都可做,那时的SNS只是做为插件或者应用功能。


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    Once you notice a chronic pattern in your own emotive taking in, you need to look into babbling to an important counselor about that. Helpful a big support selecting other methods to work with a person’s views.

    Exercising to get Fast Weight The loss

    It’s time to push extra! Slimming down requires around to a couple of hours a full day about mild physical fitness, a particular go through indicates.

    Prepare to can cardio workouts not to mention resistance training.

    “Cardio uses the foremost high fat calories, so it’s perfect for extremely fast fat burning, and yet soon you should have to feature a couple 1 week from strength training, ” Dansinger affirms. To burn the best unwanted weight, attempt to break up an important sweat subsequently after an individual’s warm-up as well as hold sweating excessively for the entire per hour, Dansinger says.

    In case you are not likely regular exercising currently, along with you then have a constant issue and also a whole lot of excess fat to shed, it’s a wise idea to test within by using your health care provider first. They will be rooting for you! And they’re going to make sure you could be willing to sort out.

    Speed yourself. Won’t undertake too much, too early — deliver the results your path roughly aid the prevention of damage.

    One way to step up typically the severity is usually to accomplish period exercising — summary bursts associated with high-intensity, followed by an added cool stride, as well as duplicated which usually design for the duration of your workouts.

    “Interval schooling enables people to perform more difficult without needing to commit the complete instance inside the more impressive range, and even after a while, greater you decide to do it, the easier it will get to help you shed more excess calories, ” Blatner says.

    Trendy Weight loss plans plus Accident Eating plans

    I’m sure just how a good idea diet program crazes might noise, mainly if you have numerous fat reduce. You take note of on the subject of famous actors whom made it happen and peruse amazing.

    Still just remember, if a weight loss program noises overly fantastic to get accurate, the idea perhaps is certainly.

    Likewise, you need to forget about just about any programs who enhance detoxing products, laxatives, fasting, and also potions, and additionally any that assure dieting sooner as compared to 2-3 kilos monthly.

    The truth is that reducing calorie consumption beneath 1, 050-1, 100 daily is normally counterproductive, to create demand strong muscle groups youngster should be workouts proficiently.

    “When you take in too little unhealthy calories, people lose weight quick but more prized lean muscle, that’s this toughest problem you could potentially implement as it slows down a energy plus makes it more and more difficult to boost working out depth and length, ” Dansinger shows.

    Gimmick diet programs moreover set people together regarding breakdown by way of starving you involving what you should want. You simply can’t partake of prefer that for the purpose of prolonged, and it’s really overly very likely that you’ll digital rebel together with finish up lower back whereby people started off. Most people are worthy of more advanced than that!

    And so go ahead and, breach your weight damage purpose. Use it the extremely fast trail. Yet remember to, still do it to make sure you set in place one self together with regard to long-term good results.

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