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石安 翻译自eMarketer

 

   向前冲,但我们可以保持联系。
    美国和英国的手机用户开始利用手机制作和上传内容到各种Web网站上,大众网站正引导这种潮流。
    这离成为主流行为可能还有很长一段距离,但根据Telephia调查,4%的英国手机用户已将他们在自己手机上制作的内容上传到大众网站、视频和图片共享站点、博客和个人网页上。
    事实上,用户甚至设法发送内容到那些还没提供直接从手机上传内容功能的网站,这表明把手机整合到大众网络世界已经成为强劲的潜在需求。
    “大众网站已经风暴式地占领Web世界,85%的英国消费者正使用文本信息来跟他们的朋友保持联系,80%以上的已售新手机带有照相功能。”Telephia的Reza Chady说。
    除此之外,Chady先生补充说,“2007年,英国的大众网络将从PC电脑延伸到街头”。
    Telephia对英国的研究表明,Myspace是一家从最大数量的手机用户接受内容的网站,有21%的手机上传者说他们已经上传过内容到Myspace中。
    在美国,Myspace的一个手机版本已经可以在特定的载体上使用,6%的手机用户从他们的手机上传内容到网站,但大众网站仍是绝对主流,32%的手机上传者将内容上传到MySpace。
    在美国和英国,从手机上传内容在以15-24岁年龄为主的年轻消费者中大行其道。

 

ZT原文:

Mobilizing Social Networking Sites
JANUARY 26, 2007
‘Gotta run, but we can stay connected.’
US and UK mobile phone users are starting to put their phones to work creating and uploading content to a variety of Web sites, and social networking sites are leading the way.
It may be far from a mainstream activity as yet, but according to Telephia, 4% of UK mobile users have already uploaded content created on their mobile phones to social networking sites, video- and picture-sharing sites, blogs and personal Web pages.

In fact, users are even finding ways to send content to sites that do not yet offer facilities to upload directly from mobiles, which suggests a strong latent demand for mobile to be integrated into the social networking world.
“Social networking sites have taken the Web by storm. Eighty-five percent of UK consumers are using text messaging to stay connected to their peers and more than 80 percent of new phones sold are camera phones,” said Reza Chady of Telephia. 
   
More to the point, Mr. Chady added, “Social networking in the UK will spread from the PC to the street in 2007.”
Telephia’s research in the UK suggests that MySpace is the site receiving content from the largest number of mobile consumers, with 21% of mobile uploaders saying that they have sent content there.

 
In the US, where a mobile version of MySpace is available on certain carriers, 6% of mobile users are uploading content to sites from their phones. But social networking sites dominate, with 32% of mobile uploaders putting content onto MySpace.
In both the US and UK, uploading content from the phone is most popular with younger consumers, with 15-to-24-year-olds leading the way.


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